Privacy Policy

Effective date: December 30, 2025

Overview

Proof Cellars ("we," "us," or "our") operates proofcellars.com (the "Site"). This Privacy Policy describes how we collect, use, and share information when you use our Site or communicate with us to inquire about selling wine or spirits.

By using our Site or contacting us, you agree to the collection and use of information as described in this policy.

Information We Collect

We collect information you provide directly to us, as well as information collected automatically when you use our Site.

Information you provide

When you submit an inquiry through our form, you may provide:

  • -Name and contact information (email address, phone number)
  • -Location (city and state)
  • -Details about bottles you wish to sell (names, types, quantities)
  • -Photos of bottles, labels, packaging, or storage areas
  • -Any additional information you choose to share

Text messaging and phone communications

You may contact us by texting photos and information to 213-770-9463 (213-770-WINE) or by calling that number. When you do so, we receive and may store:

  • -Your phone number
  • -Text message content including photos and text
  • -Call records (date, time, duration)

We use this information to respond to your inquiry and evaluate items you wish to sell. Standard messaging and data rates from your carrier may apply.

Information collected automatically

When you visit our Site, we automatically collect certain information through cookies and similar technologies, including device information, browser type, pages visited, and interactions with our Site. We may also collect approximate location derived from IP address.

How We Use Information

We use the information we collect to:

  • -Respond to your inquiries and evaluate items you submit
  • -Provide quotes and communicate about potential transactions
  • -Coordinate logistics for purchases
  • -Improve our Site and services
  • -Analyze Site usage and performance
  • -Maintain security and prevent fraud or abuse

How We Share Information

We do not sell your personal information. We may share information in the following circumstances:

  • -With service providers who assist our operations (such as form hosting, hosting providers, communications tools, shipping coordination, and payment processing)
  • -When required by law or to respond to legal process
  • -To protect our rights, privacy, safety, or property
  • -In connection with a business transfer or transaction

Analytics and Cookies

We use Google Analytics 4 to understand how visitors use our Site and to improve performance and user experience. Google Analytics uses cookies and similar technologies to collect information about your use of the Site and to generate reports and insights for us.

Analytics data may include pages viewed, interactions with the Site, approximate location, and device and browser information. Google Analytics may set cookies such as the _ga cookie to help distinguish visitors.

How Google collects and processes data

Google Analytics data is collected and processed by Google under Google's terms and policies. For more information, review:

Your choices for cookies and analytics

You can control cookies through your browser settings. Disabling cookies may affect some functionality of the Site.

You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on:Google Analytics Opt-out Browser Add-on

Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Inquiry records and transaction history may be retained for business and legal purposes.

Your Choices and Rights

You may request access to, correction of, or deletion of your personal information by contacting us using the information below.

California privacy rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to:

  • -Know what personal information we collect, use, and share
  • -Request deletion of your personal information
  • -Opt out of the sale of personal information, if applicable
  • -Not be discriminated against for exercising your privacy rights

We do not sell personal information. To submit a request or learn more about the categories of personal information we collect and our data practices, please contact us at info@proofcellars.com or call 213-770-9463. We will respond to verifiable requests within the timeframes required by applicable law.

Children

Our Site and services are not directed to individuals under 21 years of age. We do not knowingly collect personal information from anyone under 21. If you believe we have collected information from someone under 21, please contact us so we can delete it.

Security

We take reasonable measures to protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the effective date at the top of this page. Your continued use of our Site after changes are posted constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us: