Bottle Size Mismatch: 700ml vs 750ml and Why It Matters

Quick Answer

Bottle size indicates where the bottle was originally sold. This affects value and collectibility.

• 750ml: Standard US size (and older UK/EU bottles).
• 700ml: Standard EU/Global size (since 1990s).
• The liquid is the sam but the market availability differs.
• 700ml bottles are now legal to import/sell in the US (since 2020).

US vs Global Market

Historically, the US legally required 750ml. Europe standardized on 700ml.

• If you have a 750ml bottle of a Scotch that is normally 700ml, you have the 'US Release'.
• Some collectors prefer US releases for consistency.
• Some prefer 700ml because they are often more widely available globally.

Is 700ml Legal?

Yes! Ideally, verify this with recent laws, but as of December 2020, the TTB allows 700ml bottles to be sold in the US. This opened the market for global whiskey releases.

Value Differences

Usually, the price per ml is similar, but rarity plays a role.

• A 750ml 'US Exclusive' might trade at a premium if it is harder to find than the global 700ml version.
• However, don't assume 750ml is always better. It takes up more shelf space!

Common Mistakes

Mis-listing the size.

• Listing a 70cl bottle as 750ml (70cl = 700ml).
• Assuming a 700ml bottle is fake because 'US bottles must be 750'. (It might be a grey market import or travel retail).
• Ignoring the 'e' symbol (estimated volume) which usually accompanies 700ml/70cl.

What to Do Next

Check your labels.

• Look for '750ml', '700ml', '70cl', or '75cl'.
• Photograph the volume statement specifically.
• Include the size in your inventory list to get an accurate quote.