Privacy Playbook for High Profile Wine and Spirits Sales
How to keep identities and collections discreet during quoting, shipping, and payment.
Quick Answer
High-profile sales require discretion. Security and anonymity are our top priorities for VIP clients.
- Use a representative (House Manager/PA) to handle communications.
- Request an NDA before sharing the inventory list.
- Arrange for unmarked transport.
- Ensure the buyer does not market the 'Celebrity Collection' aspect without permission.
Why Privacy Matters
Revealing a sale can signal financial distress, divorce, or relocation—information you may not want public. Furthermore, security at the residence is paramount.
Our Safety Protocols
We handle data for athletes, politicians, and executives regularly.
- Data Isolation: Seller identity is restricted to essential ops staff only.
- Secure Payments: Wires are sent discreetly to entities or trusts.
- No Press: We do not issue press releases or social media posts about your sale.
Representation (Staff)
We are happy to work through your inner circle.
- We can communicate entirely via your PA or Family Office Manager.
- The Principal never needs to speak to us directly if authorized staff are in place.
Common Mistakes
Accidental leaks.
- Using a public auction house (they often WANT to market your name to boost prices).
- Sending photos with identifiable background features (art, family photos) visible.
- Using a personal email address for inquiries (use a dedicated or staff email).
What to Do Next
Secure your sale.
- Contact our VIP desk directly.
- State your requirement for an NDA.
- Submit photos that show bottles, not the room.
- Relax while we handle the logistics.
What to Do Next
Ready to get an offer for your bottles? Submit photos and details through our form, or text photos directly if that is easier.
Frequently Asked Questions
Can I sell anonymously?
To us, no (we must potentialy verify identity for anti-fraud/legal reasons), but to the public, YES. We are the end buyer.
Do you publish sold prices?
No. Unlike auctions, our transaction is private and prices are not public record.
Can you pickup at night/weekends?
Yes, we can arrange logistics to suit your security team's schedule.
Do you need my home address for a quote?
No, just the city/state for logistics planning. We only need the full address for pickup.
Will you background check me?
We perform standard due diligence to ensure legal ownership, but this is internal only.